Laravel SEO checklist: 8 things to get right

Laravel gives you excellent control over what a page returns, which makes technical SEO straightforward when you follow a checklist.

1. Use readable, slug-based URLs.
2. Give every page a unique title and meta description.
3. Set a canonical URL on every page.
4. Add Open Graph and Twitter card tags for sharing.
5. Publish structured data (JSON-LD) for your organisation, articles and products.
6. Generate an XML sitemap and reference it in robots.txt.
7. Serve optimised, correctly sized images with alt text.
8. Keep pages fast: cache settings, compress assets and avoid blocking scripts.